More than 14 years offering real solutions in the Canary Islands

At El Trueque, we have been helping people in the Canary Islands buy, sell, and give a second life to thousands of products for over 14 years.

What began as a family project related to buying, selling, and pawning eventually became one of the pioneering businesses in the sector in Lanzarote.

Today, we continue to grow with the same philosophy as always: close relationships, trust, flexibility, and constant adaptation.

Our Story

El Trueque's story began approximately 14 years ago in the Canary Islands, when it was founded as a family business specializing in buying, selling, and pawning.

From day one, the objective was clear: to offer real solutions to people.

At a time when many people needed to sell products quickly or find affordable items, El Trueque opted for a different model based on closeness and trust.

Over time, the project grew and came to operate on several islands:

• Lanzarote
• Tenerife
• La Palma

In April 2012, after a family reorganization, each part of the business continued its journey on different islands.

While Diego Fabiany continued the project in Tenerife, Milton César continued to develop El Trueque in Lanzarote.

Over the years, Lanzarote eventually became the main hub of the brand.

Pioneers in buying, selling, and pawning in Lanzarote

One of the most important factors in El Trueque's evolution was being one of the first buy, sell, and pawn shops in Lanzarote.

Thanks to this, the business managed to build a loyal customer base founded on:

• personalized attention
• flexible negotiation
• speed
• trust
• industry experience
• market-adapted prices

Unlike large chains, El Trueque has always maintained a more human and direct relationship with each customer.

The business philosophy has never been simply to buy and sell products.

The goal has always been to help people find quick, accessible, and honest solutions.

Constant adaptation to the market

Over the years, the second-hand and resale market has changed a lot.

Technology evolved. Buying habits changed. The internet transformed the sector.

And El Trueque knew how to adapt.

Thanks to accumulated experience and market knowledge, the business has constantly evolved to continue offering better services.

We currently work with:

• refurbished technology
• mobile phones
• video games
• jewelry
• watches
• tools

In addition, in 2025 we incorporated a new business line specialized in buying and selling gold due to growing demand in the sector.

This allowed us to expand our services and continue to evolve without losing our essence.

Gold buying and selling in Lanzarote

In 2025, El Trueque incorporated gold buying services in Lanzarote as part of its growth.

Rising demand and the need for faster, more transparent services made this new business line a natural evolution for the company.

Our goal remains the same:

to offer clear valuations, close attention, and quick solutions.

We work with:

• jewelry 
• chains
• rings
• watches
• earrings
• antique pieces

Always offering transparent and personalized service.

Online sales and inter-island shipping

One of the biggest changes in recent years has been El Trueque's digital expansion.

We currently carry out online sales and inter-island shipments within the Canary Islands, allowing customers from different parts of the archipelago to access our products.

We also offer cash-on-delivery in many cases, providing a more comfortable and secure experience for customers.

Digital evolution has allowed us to reach further without losing the closeness that has always characterized us.

Additionally, all our refurbished products come with a one-year warranty, offering greater security and trust to our customers.

Today, El Trueque has become one of the best options for buying refurbished products in Lanzarote and the Canary Islands, always committed to quality, closeness, and local commerce.

Much more than a second-hand store

El Trueque represents much more than a simple buy-and-sell store.

For years, thousands of products have found a second life thanks to our work.

We believe in:

• reuse
• responsible consumption
• the circular economy
• accessible opportunities
• the real value of products

Every item has a story. And every customer deserves honest and personalized attention.

El Trueque today

After more than 14 years, we continue to improve every day.

We continue to grow. We continue to adapt. We continue to innovate.

But there's one thing that never changes:

our closeness.

Because while others see used products, we continue to see opportunities.